Moooi's Brave New World Lamp designed by Freshwest started life as a concept piece of random thought-initiated construction. Following the example of old Far Eastern bamboo scaffolding the Brave New World Lamp was developed without a design or plan in place however each piece of wood is carefully notched and pegged together to form an integral part of the overall mechanical structure. The limitations of using small pieces of wood to create a large form allowed the design process to be as responsive as possible. Much like a sculptures’ relationship to their material.